In short no, you've just got to know what to measure. Many kitchen roll brands have fewer sheets per individual roll, usually around 100 sheets vs our rolls which have 120 sheets. So at a glance ours seem costly, however, when compared our rolls cost £1.80 per 100 sheets which is cheaper than most supermarket brands.

1 million trees a day are cut down for regular toilet paper & kitchen roll, causing 15% of global deforestation. Bamboo is a much more sustainable alternative as it grows 30x quicker than regular trees (meaning it can be re-harvested a lot quicker), and also requires no irrigation, a lot less water and no pesticides. Overall decreasing the carbon emissions per roll by 65%.

Glad you asked! 120 sheets in each roll to be exact, in comparison to other supermarket brands normally having 100 sheets per roll.

Zero. None. Nada. We can avoid it so it is 100% zero plastic and made from 100% recycled and recyclable products instead.

We partner with Rainforest Trust UK so for every box sold we protect 100m2 of endangered habitat. So far we've protected over 600,000m2 !