27000 trees a day are cut down for regular toilet paper
We make our toilet paper 100% tree-free, using only sustainably grown bamboo pulp (it’s a grass!). The superplant toilet paper, uses 65% less carbon emissions than regular toilet paper, and 30% less than recycled toilet paper. It is also self-generating and uses land more sustainably, therefore reducing the 15% of deforestation currently caused by regular toilet paper.
See Our Impact
We donate 10% of our profits to rebuilding habitats, and protecting species in rainforests and oceans across the world. Our trusted partners are RAINFOREST TRUST UK and JUSTONEOCEAN. Read more about our journey with them here.